It was in September when University of Minnesota sophomore Henry Kueppers reached an epiphany: school is boring and he wanted to add some excitement to campus life. Upon this realization, he reached out to a few of his friends to do a variety show featuring improv, sketch comedy, standup from local comics, and music. Thus, the bi-weekly show Fool’s Errand was born.

We sat down with Kueppers to get a better sense of how he and his troupe manage to maintain that comedic passion and create new content.

So why the bi-weekly format?

“We decided monthly kind of feels too long—we wanted to keep doing it because this is fun and it’s something creative we get to do. We threw out weekly and talked about it, but with all our schedules and classes, we would be fried before December.

That’s why we have more people now involved with Fool’s Errand. Truthfully, I couldn’t even imagine how we could do it weekly. We need that extra week to really prepare.”

Do you feel that schedule helps out with content development?

“Absolutely. Truthfully, I couldn’t even imagine how we could do it weekly.”

Do you notice a typical crowd?

“It’s definitely a college demographic, that’s for sure.”

Noticing those trends, do you tailor content to retain that crowd?

“Yeah, we kinda know that’s our sweet spot because our humor is kind of geared towards them. I remember one time this older gentleman walked in during one of our shows, I talked to him afterwards and he was like ‘Yeah, I didn’t get any of that.’ It just wasn’t his style of humor

But yeah, we work to get crowds recurring through Facebook, Snapchat and other social media—we don’t have a website.

Something I like to do is ask people how they heard about us. It always seems to be from a friend of a friend or something like that, like a long thread of people who know people. It’s very cool to see that.”

Are there times where it’s hard to keep content fresh?

“Absolutely. You start to get in the writing process where you’re like ‘nah, we’ve already done something like that’ or ‘that’s kind of overplayed.’ We were hitting that wall—you get to the point where you start to think ‘what’s the new angle and how can we change that?

I think Fool’s Errand has been able to sustain itself by staying creative and staying fresh in its approaches to sketches. We keep evolving how or when we practice and write stuff. We’ve been talking about recording ourselves and doing improv and seeing where that leads.

If it wasn’t fun, that would make it suck. That’s how we keep it going.”